India’s post-liberalisation state-of-the-art hospitals, well-qualified doctors and low medical costs are attracting a rising number of patients from developed countries with ageing populations
With the costs of medical care particularly surgical procedures, having soared beyond middle class affordability, and waiting lists in public hospitals in developed OECD countries becoming longer, medical tourism has emerged as a new high-potential business in India with even the Union tourism ministry pitching India as a global health destination in a big way. Currently an estimated 100,000-150,000 medical tourists from over 60 countries are treated in hospitals across India every year. This country’s post-liberalisation state-of-the-art hospitals, well-qualified doctors, lower medical costs, and shorter waiting periods for surgeries are attracting a rising number of patients from developed nations with ageing populations. Informed estimates indicate that healthcare tourism will rake in over $1.5-2 billion (Rs.8,329-11,098 crore) annually by 2015. Naturally a large number of career opportunities has become available in this booming industry.
India’s upmarket, fully-equipped and efficient corporate hospitals offer high-quality affordable healthcare facilities to medical tourists. Among them are the Apollo Group of hospitals, Fortis Healthcare, Max Healthcare, Wockhardt International Group, Medanta Medicity, and Asian Health Assist Worldwide (an affiliate of the Asian Heart Institute).
Healthcare professionals believe India’s medical tourism market is growing by 25-30 percent per annum and is set to generate 40 million new jobs in the next few years. Therefore exciting career opportunities in medical marketing services, public relations, international insurance, travel and tourism, logistics management and hospital administration have become available to youth interested in this non-traditional career.
With the exponential growth of medical tourism as a business in its own right, almost all large-scale healthcare corporates and private sector hospitals have tied up with travel firms, airlines, hotels, car rentals, ayurvedic spas etc to offer customised healthcare-cum-leisure travel packages to medical tourists. This has led to rising demand for spa therapists and managers, public relations personnel, travel advisors, insurance facilitators, interpreters, chefs and tour planners, with international-isation options.
As yet there aren’t any specialised study programmes in medical tourism per se. However professionals with marketing, PR, travel and tourism qualifications are highly valued by healthcare companies and hospital chains. While a postgraduate programme with medical tourism as an elective is as yet a distant possibility, several institutes offer Masters programmes in healthcare, hospital adminis-tration and diplomas in travel and tourism which are accepted qualifications. Among institutes offering MBA in hospital administration are Madurai Kamaraj University, Madurai; Bharathidasan University, Tiruchirapally (M.Sc in healthcare and hospital administration), and Sri Ramachandra Medical College, Chennai (MBA in health management). For MBA diplomas in travel, tourism and aircargo manag-ement, among the best educators are the Indian Institute of Tourism & Travel Management, New Delhi; Kerala Institute of Tourism & Travel Studies (KITTS), Thiruvananthapuram; Indian Institute of Tourism and Travel Management, Gwalior, and Pondicherry University.
Being a sunrise industry, career progression is fast and remuneration packages are well above industry average. Medically qualified professi-onals who perform life-saving rejuvenation and cosmetic surgeries could earn Rs.1-2 crore and others Rs.10-50 lakh per annum. As Nobel laureate author V.S. Naipaul famously observed, individuals needing life-saving heart surgery seldom waste time negotiating the bill.
“With the medical tourism industry set to grow at least by 25 percent for the next five years, there is no dearth of job opportunities available for qualified professionals in medical tourism and associated industries. This new industry offers great opportunities to develop career paths with international options and dimensions,” says a spokesperson of Wockhardt Hospitals Ltd, who requested anonymity because of a gag order issued by the top management following a major financial crisis the Wockhardt Group suffered last year. Wockhardt Hospitals currently has eight institutions concentrated in western India, of whom the company’s super-speciality hospital in Goa has acquired global reputation as a premier medical tourism facility.
Wockhardt employees derive considerable pride and satisfaction that the company’s hospitals attract patients from the world over. “The great majority of patients come to our hospitals for complex cardiovascular and orthopaedic surgeries, cancer treatments, neuro-tumours excision and spine problems. Our Wockhardt Institute of Aesthetics has also acquired a global reputation for providing the entire gamut of aesthetic/cosmetic procedures under clinical guidance within the security of a hospital,” says the company spokesperson, who adds that the future of India’s medical tourism business is “very bright”.
Indra Gidwani (Mumbai)